I thought Robert Nardelli is an aircraft guy

Didn't Robert Nardelli come straight from Boeing, an engineering
powerhouse? It seems to me he would have brought with him state-of-the-art
engineering to Chrysler. At one time, superior engineering to the
competition was their chief selling point. If that approached worked then,
why not now?

I just cannot understand why Nardelli did not order aircraft-style design
philosophy, albeit cheapened down for the auto market, for selected higher
end Chrysler models. There is no doubt this would sell to technically
minded clientele to whom such excellence would appeal.

The current range of Chrysler products do not distinguish themselves as
superior in any way to the competition; Nardelli should have seen this
problem and rectified it as the only sure path to success.





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i thought he came from home depot

 

No, you're thinking of the guy who heads up Ford (I cant remember his
name at this instant, it'll come to me). He is a smart guy- one of his
first decisions there can be paraphrased as, "You morons have 25 years
of name-recognition in 'Taurus' and you replaced it with something
called the '500' in reference to a car from 50 years ago that no one
remembers? No, we're calling it the Taurus again. Not only that, we're
adding a Taurus crossover, and getting rid of your OTHER stupid idea of
naming all Ford vehicles with F-words and all Mercury vehicles with
M-words. That's just silly."


Nardelli ran Home Depot (nearly into the ground) before Chrysler.


Alan Mulally. That's the guy from Boeing who runs Ford.

 

Wasn't he at GE also?

 

Anyway, what difference does an association with aerospace make?

Saab cars only benefited from being owned by a jet fighter manufacturer in
having a supposedly specially ergonomic cockpit and by standing next to a
fighter in the pictures of newspaper ads.

Mercedes-Benz thought they would benefit and bought DASA (Deutsche
Aerospace). What a mistake!

DAS

To send an e-mail directly replace "spam" with "schmetterling"
---

Wasn't he at GE also?

 

He brought Home Depot "thinking inside the box" to Chrysler.

What he needs is leadership like Chrysler had in the 80s & 90S to flush
out the Dalimer stain on Chrysler's vehicle packaging.
IMO Chryslers mechanical design is fine, except for a lack of electrical
& hybrid versions and no up to date smaller than mid sized models.

In those days past Chrysler's products were very practical tasteful
styling and suited a large audience. Dalimer put Chrysler cars into a
truck box.

 

He's Gordon Gekko, and needs a rug.