Karen said:
Perhaps, but it is still largely a phony number that doesn't mean
anything useful. You really don't need to use it in negotiations
and from the consumer's point of view it is better not to.
So the fact that some Mercedes has an MSRP of, say, $90,000 while a
300C might have an MSRP of $30,000 means nothing, and I should offer
to buy either at, say, $25,000 and have an equal chance of being
accepted?
Look. The maker of ANY widget has an MSRP that's very VERY carefully
computed based on many things (direct input costs, marketing costs,
size of the market, demand, supply, etc). They don't just choose a
bunch of random numbers and throw them on a price sheet (like you seem
to make it sound like).
Nope. The holdback is to artificially and legally increase the
invoice price so that the dealer has more leverage when showing
the invoice price to the consumer.
Nope. The holdback is not *added* to nor increases the dealer invoice
cost.
For example, if the dealer invoice on a car is $20,000, and the
holdback is 3% (or $600 in this case) then the dealer's "true" cost
(upon delivery) is $19,400. IF the buyer thinks (or knows) the
invoice is $20,000, and starts negotiating at that point, then he's
"giving" the dealer $600 to start with. The salesman will say that
he's got to put food on the table, and will want you to kick in at
least $500 above invoice, etc etc.
However, if that car is still sitting on the lot a few months after
the dealer "bought" it, then he's lost some money on it (his own
financing and insurance costs) so that the $600 "bonus" he got when
car rolled onto his lot has evaporated and his ownership costs for the
car are now closer to (if not equal to) the published dealer invoice
price.